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Retail's Blind Spot: The Missing Layer of Gifting in Commerce Is Recipient Intent
Thought LeadershipGyftHint

Retail's Blind Spot: The Missing Layer of Gifting in Commerce Is Recipient Intent

Retail has spent decades perfecting how it identifies and converts individual shoppers, yet gifting — one of the largest segments of commerce — remains structurally underserved. The core problem: traditional retail systems focus on the buyer, while gifting decisions are ultimately driven by the recipient's preferences. This disconnect costs the industry billions every year.

7 min read

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